Blue Bottle Coffee Unveils Two Exclusive Experiences

Blue Bottle Coffee introduces a unique blend of educational experiences and exclusive merchandise to Singapore’s vibrant coffee scene this holiday season. With a lineup of pour-over workshops and coffee seminars, coffee aficionados and curious beginners can explore the art and science of crafting the perfect cup of coffee.

From 11 to 19 November, attendees can engage directly with Blue Bottle’s seasoned professionals and learn about the intricate processes of creating a delicious, balanced brew. Blue Bottle’s release of festive season merchandise is complementing these workshops, offering the perfect holiday gifts for coffee lovers.

Engaging Coffee Seminars and Workshops

Following successful private events with the local coffee community, Blue Bottle now welcomes the public to participate in two distinct workshop formats: the introductory Coffee Seminar and an immersive Pour Over Workshop. Both workshops aim to deepen participants’ understanding of coffee, brewing techniques, and Blue Bottle’s commitment to quality. The sessions are hosted at their retail store in LUMINE Singapore, in Raffles City Shopping Centre, a flagship for exclusive Blue Bottle merchandise in Singapore.

1. Coffee Seminar:


This 30-minute seminar provides participants with a foundational understanding of the pour-over brewing method. Guided by Blue Bottle’s Global Director of Coffee Culture, Michael Phillips, 2010 World Barista Champion, along with Benjamin Brewer, Senior Director of Global Coffee Experience, and Justin So, Café Trainer, attendees will explore the flavors and aromas that set Blue Bottle apart in the coffee industry. The seminar also includes a live demonstration of pour-over brewing and a tasting session, allowing participants to experience the nuances of different coffee profiles.

Pour Over Workshop
Pour Over Workshop

2. Pour Over Workshop:


For a more hands-on experience, the 75-minute Pour Over Workshop dives deeper into brewing techniques, where participants learn to make two distinct coffee profiles using Blue Bottle’s signature blend and a special seasonal single-origin coffee. The workshop is intentionally kept small, with a maximum of eight participants per session, ensuring personal guidance and an interactive experience. Each attendee also receives a Pour Over Kit valued at $66 and a 200g bag of coffee beans (worth $30-$33) to practice at home.

Moheim Plate and Moheim Stone Mug
Moheim Plate and Moheim Stone Mug

Holiday Merchandise for Coffee Enthusiasts

In addition to these exclusive workshops, Blue Bottle Coffee introduces a new collection of merchandise tailored for the festive season. This range is crafted with the needs of coffee enthusiasts in mind, featuring everything from holiday blends to functional brewing tools, making it ideal for gifting.

Seasonal Coffee Blends:

  • Bella Donovan: A Blue Bottle classic, Bella Donovan offers a bold, fruity, and rich profile, making it perfect for pour-over or French press brewing. The complex flavor notes add depth and warmth, ideal for cozy mornings or shared gatherings.
  • Hayes Valley Espresso: Known for its versatility and rich crema, it is a crowd favorite. With notes of orange and dark chocolate, it provides a luxurious espresso experience. This espresso blend is available globally in Blue Bottle cafés and is a go-to for anyone looking to elevate their coffee game.
  • Winter Blend: Exclusive to the season, the Winter Blend combines comforting notes of cooked jam and molasses with a full-bodied taste that pairs well with the holiday spirit. This blend is an ideal centerpiece for festive gatherings, capturing the essence of winter with its rich, warm flavors.

Limited-Edition Holiday Merchandise:


For those seeking thoughtful holiday gifts, Blue Bottle’s merchandise collection includes the Holiday Claska Mug, crafted in Japan with a caramel color and signature Blue Bottle logo in blue. This limited-edition piece offers both style and functionality, adding a festive touch to any coffee routine.

Pour Over Kit
Pour Over Kit

Another standout in the merchandise lineup is the Pour Over Kit, tailored for those passionate about perfecting their coffee at home. This kit contains essential tools, including a scientifically engineered dripper, a custom Kinto glass carafe, bamboo filters, and a 56-page guide on mastering pour-over brewing. The guide offers step-by-step instructions for both novices and seasoned coffee enthusiasts, enabling users to recreate the Blue Bottle coffee experience from their own kitchens.

Michael Phillips, Global Director of Coffee Culture
Michael Phillips, Global Director of Coffee Culture

Meet the Experts Behind the Workshop

The workshops are not only about learning the craft of brewing; they also provide an opportunity to engage with seasoned Blue Bottle professionals who bring years of experience and insight. Michael Phillips, who leads the workshops, has an impressive background as the 2010 World Barista Champion and an instrumental figure in building Blue Bottle’s global coffee culture. His commitment to excellence and passion for teaching make these sessions an enriching experience for participants.

Justin So, Café Trainer
Justin So, Café Trainer

Joining Phillips is Benjamin Brewer, Blue Bottle’s Senior Director of Global Coffee Experience. Brewer’s dedication to refining the customer experience and enhancing coffee quality standards has shaped Blue Bottle’s unique offerings. Additionally, Justin So, a trained Blue Bottle café expert, brings practical knowledge to the workshops, guiding participants in achieving the perfect balance of flavor and aroma in their brews.

Why Join Blue Bottle’s Pour Over Workshop?

The workshops offer an immersive, educational experience and provide the tools to enhance your coffee journey, even at home. Here are some highlights of what attendees can expect:

  • Hands-On Experience: Participants will learn the intricacies of pour-over brewing, covering everything from grind size to water temperature. These small details are crucial to extracting the ideal flavor profile.
  • Exclusive Insights: Under the guidance of seasoned professionals, attendees will gain insights into the nuances of coffee brewing that go beyond standard café visits.
  • Take-Home Essentials: The Pour Over Kit, included in the workshop fee, provides all the essentials needed to continue practicing at home, from a top-quality dripper to an instruction guide.

Registration Details and Pricing

The Coffee Seminar has a class fee of $42, which includes a $40 voucher redeemable at Blue Bottle’s LUMINE Singapore store. Meanwhile, the Pour Over Workshop is offered at $100, including the Pour Over Kit and a bag of coffee beans, making it a well-rounded investment for anyone looking to deepen their coffee knowledge and skills.

Interested participants are encouraged to sign up through the designated registration links to secure a spot, as spaces are limited.

Final Thoughts

Blue Bottle Coffee’s upcoming workshops and holiday merchandise launch present an exciting opportunity for coffee lovers in Singapore. Whether you’re a seasoned enthusiast or a newcomer to specialty coffee, these sessions promise a unique blend of education and enjoyment. This festive season, give the gift of knowledge, quality, and craftsmanship by exploring Blue Bottle’s offerings at LUMINE Singapore. Don’t miss the chance to learn from some of the best in the business and bring the art of coffee-making into your home.

For more information, workshop registration, and a full list of merchandise, visit Blue Bottle Coffee’s official page or LUMINE Singapore at Raffles City Shopping Centre. To sign up for Blue Bottle Coffee’s coffee workshops, please visit seminar registration link here and pour over workshop link here.