It was a Saturday morning and I woke up late after a Friday late night movie. As usual headed to the toilet and while opening the bathroom door, it broke. Somehow I managed to pull it aside and thought of getting it fixed the next day as I already had pre-planned activities for the day. I was meeting a few financial advisors to help me with an insurance and savings plan. Later in the day, I had to finalize on a food catering service for an upcoming event, which was just a week ahead.
I ended up using the open door bathroom and got ready to meet the three financial advisors lined up for discussion. My wife and I had already met a few the previous weekend but nothing was impressive. The plan was to meet up at a coffee shop. My wife and I had done the homework on what exactly we expect from these investments.
The first advisor was a very young man who seemed to be in his early 20s. He had been doing this job for 6 months only and was having a hard time explaining the policy. It felt like our 45 minutes got wasted.
It was time to meet the second advisor. He seemed much more experienced and knew all the jargons used in the financial investment sector. He understood my needs, but it looked like he did not have any offer to serve me. He tried his best to change my thoughts and sometimes even tried to manipulate it. I felt being pushed into an impulsive purchase of one of the policy he had to offer. I am sure this is a very common scenario as this was not my first such experience.
The third advisor was a woman. She seemed excited and started her sales pitch without even listening to my requirements. I had to literally stop her, off course in a nice way and tell her what I was looking for. She gave up instantly. She seemed confident and knowledgeable only on the products that she was selling or rather her company wanted her to sell, but did not really have a picture of what a customer might look for.
It was almost evening and we had wasted 3 hours without any result.
It was now time to arrange for the food catering services. My wife and I decided to Google for some catering services online. Google showed us several catering services. Now the problem was, which one do I choose? They all had their phone numbers listed, but I really did not have the patience to call them one by one with my enquiries. Nobody wants their guests to have a bad experience of food but, there was no way to find a review of the caterers service and food quality. After hours of search, my wife and I used a pen paper to short-list the caterers and eventually decided to call them later as it was getting too late.
Being completely exhausted, we dropped the plan of fixing the bathroom door and decided to go over to a friend’s house for some beer and make the day a little better. There we watched a movie and drank gallons of beer. It was 1:00 am already and we had to head back home. Off course, the only way was to use one of the online cab booking apps. I booked the cab and it was at the doorstep in 3 minutes.
We got into the cab and the first thing I said to my wife – “What a day… I wish everything was as easy as finding the cab…” After a long pause… my wife responded – “Why not! We can build something that helps to find the insurance and savings plan… the food catering service… a handyman to fix the bathroom door”. It was that day, that, we decided to build StringsSG:
- A platform that can help people request for a service that meets their need and criteria just with a few clicks.
- A platform that has the algorithm and artificial intelligence to sort the responses from service providers based on a higher match percent to the customer’s needs.
- A platform that allows the customer to view the service provider’s ratings, reviews and past success stories on their profile.
- A platform that allow service providers to build connection with potential clients, share their success stories, post free Ads and build a strong portfolio to gain trust of the customers.
This gave birth to StringsSG – dedicated to serve the people in finding the right service providers.